"New Age Marketing" Program Structure
The Program consists of nine (9) chapters, in total (two weeks long each):
- Marketing for non-marketers (Introduction to marketing)
- How to build a really strong brand? (Brand management)
- Present in the future of marketing (Digital marketing)
- Marketing successful services (Services marketing)
- Visualizing marketing (Advertising)
- Selecting and designing the proper marketing strategy (Strategic marketing)
- Marketing to business customers (Business to business marketing)
- Street marketing and the art of selling (Sales management)
- Customer relations based on public dialog (Public relations)
For the successful completion of the Program, participants are asked to pass each chapter's examination (multiple-choice questions), acquiring a grade of minimum 50%.